The Creative Process
At Sunday Creative, branding is more than just visuals—it’s about uncovering and telling your story through strategy, design, and storytelling. My process is built on collaboration, creativity, and communication to ensure your brand reflects your mission, connects with your audience, and stands out.
Whether you’re launching a new brand, refining your identity, or amplifying your message, I tailor my approach to meet your unique needs. Together, we’ll craft a cohesive strategy, develop an engaging visual identity, and create impactful content that makes a lasting impression.
My 4-Step Process
Every brand has a unique journey, and this adaptable process meets you where you are. Whether you need strategy, design, or visual storytelling, we’ll create a seamless path forward.
Every stage is built on collaboration, creativity, and communication. This ensures a smooth process and that you have full transparency on your project.
1 - Discovery Phase
This phase uncovers your mission, vision, values, and goals to ensure we’re aligned before moving forward.
What Happens:
Discovery Call: We’ll dive into your mission, vision, and audience to establish a clear direction.
Research & Insights: I’ll analyze your industry, competitors, and target market to position your brand effectively.
Brand Positioning & Voice: We’ll define how your brand stands out and how to communicate it authentically.
Content Needs Assessment: If storytelling is a focus, we’ll discuss the visuals and messaging that best amplify your brand.
2 - Strategy Roadmap
We’ll develop an actionable plan to bring your brand to life through messaging, design, and visual storytelling.
What Happens:
Refining Your Brand Message: We’ll craft a compelling mission statement and voice that resonate with your audience.
Visual Direction: I’ll create mood boards to define colors, typography, and imagery that best represent your brand.
Content Strategy: For storytelling clients, I’ll map out a plan for content creation and distribution.
Project Planning: We’ll outline clear deliverables, timelines, and next steps to ensure a smooth process.
3 - Design & Storytelling
Whether through brand identity or content creation, we’ll craft visuals and messaging that make an impact.
What Happens:
Logo & Visual Identity: I’ll create logos, brand colors, and design elements that reflect your story.
Content Creation: I’ll produce photography, videography, and messaging that engage your audience.
Collaboration & Revisions: Together, we’ll refine designs and content to ensure a perfect fit.
Content Tools: If you need ongoing content, I’ll provide templates and brand guidelines for consistency.
4 - Launch Your Brand
With everything in place, you’re ready to introduce your brand confidently and make a lasting impact.
What Happens:
Final Deliverables: I’ll provide all necessary files, content assets, and brand guidelines for easy use.
Final Invoices Paid: All final invoices will be sent over and are due upon arrival. Once paid final assets will be sent over.
Implementation Support: I’ll guide you through launching your visuals, messaging, or content strategy.
Campaign Execution: For ongoing storytelling, I’ll assist with launching and managing campaigns.
Why This Process Works
This 4-step process ensures that your brand isn’t just visually appealing—it’s intentional, cohesive, and built to connect. By focusing on strategy, design, and storytelling, I help brands create meaningful engagement and stand out in their industry.
Ready to Build Your Brand? Wherever you are in your branding journey, I’m here to help. Let’s work together to tell your story, engage your audience, and create a brand that lasts. Schedule your free Discovery Call today!